What a night. After I confirmed to curious minds about what happened in Misibis Bay, I realized that I had an event for Levi's. A bachelorette party! I said, ALREADY? But actually, it was much better than that. Levi's has made it really easy for me to get jeans that fit me well. The hips area, waist down to my legs. Perfect fit in a matter of 5 minute assessment. I came in wearing my favorite pair of jeans and I went home wearing my NEW favorite pair. All thanks to Levi's Curve ID.
Today, Levi’s® – the original, definitive jean brand – has reinvented the way women shop for their jeans. With the Levi’s® Curve ID, a new line of custom fit jeans made to fit the curve of a woman’s body, shopping for that ever elusive perfect pair has never been this easy!
Through studying and listening to more than 60,000 women around the world, the new Levi’s® Curve ID line utilizes a revolutionary fit system that is ingeniously based on shape and not size. Taking an exciting approach to measuring a woman’s body, the Levi’s® designers identified three distinct body types that account for most women’s shapes universally. And thus, the three sexy Levi’s® Curve ID fits were born!
“Since their creation over 75 years ago, no one has changed the formula for finding the perfect fit of women’s jeans,” said Jen Jimenez, Marketing Manager of Levi’s® Philippines. “Our revolutionary approach goes beyond waist size, hugging and complementing the true curves of a woman’s entire body. We’ve created three custom fits that address a range of body shapes, allowing women to find their perfect fit and ultimately helping them feel beyond confident and sexy in their jeans.”
Unlike other denim brands, Levi’s® Curve ID has a fantastic customized fit system based on the difference between the measurement of a woman’s hip and seat – the greater the difference, the curvier the body – and include:
‘Slight Curve’ celebrates straight figures by defining the waist and accentuating curves. Slim fitting through the thighs, it shapes the derriere to achieve a perfect curve.
‘Demi Curve’ frames perfect proportions by flattering the waist and smoothing the overall silhouette.
‘Bold Curve’ honors real curves and celebrates true feminine contours. Hugging the waist without gaping or pulling, these jeans provide room in the seat and thighs to achieve the most flattering fit.
Try it out and see for yourself. Find your curve and find the most perfectly fitted denims that only Levi’s® can give you. Levi’s® Curve ID fits will begin rolling out in stores during the month of September and will be available in a wide array of cuts and washes.
Each store will have trained fit experts to measure women, identify her Levi’s® Curve ID and help her find the best fitting jeans for her body type and style preference. A global digital fitting room will launch September 1, 2010 on http://levi.com where women will be able to find their Levi’s® Curve ID, explore product demos and learn more about our fit science.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest branded apparel companies and the global leader in denimwear, marketing its products in more than 110 countries worldwide. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers® San Francisco and Signature by Levi Strauss & Co.™ brands. For more information, go to http://levistrauss.com.
Invented in 1873 by Levi Strauss & Co., Levi’s® Jeans are the original, authentic jeans. The Levi’s® brand offers the widest range of great-fitting jeans on the market and are the most widely recognized and often-imitated products in the history of apparel. Levi’s® jeans have captured the imagination and loyalty of generations of diverse individuals through more than 150 years of innovation. For more information about the Levi’s® brand, its products and the Levi's® Stores, visit http://levi.com.
Women’s jeans have evolved substantially in the 75+ years since Levi Strauss & Co. created the first pair. But at their core, modern women’s jeans trace their lineage back to the earliest pairs. Today’s most popular styles are interpretations of the daring and progressive styles first made popular in the 1930s. And the women who wear jeans today are just as unstoppable as those pioneering women who first donned Lady Levi’s® jeans.
The concept was, when you arrive, the ladies measure your inches, picks out a pair for you to try on. And when you are happy with the way it fits you, it's yours!
We then proceed to room 801 where delicious cocktail food were scattered artfully all over the loft of Picasso Boutique Hotel. The bites were all healthy and really good.
My fellow Levi's Party Peeps all had their perfect fit Levi's on. To tell you honestly, and I am not saying this because they gave me a free pair (woohoo) but I really love the way it hugs my body!
Host with attitude, Frank Briones made the event truly fun for us gals. He promised to take the stripper's role but at the end, he opened the door to welcome 3 hot men, ready to please the ladies, visually only, of course.
One dancer, David, whom I personally know went crazy and even broke a metal structure while gyrating. It was all too funny.
And on that "nota" I went home to get some much needed sleep.
Loving my Levi's!