Wednesday, July 26, 2017

Cargo is Perfect for the Philippines.

With the extreme heat of the summer and extensive rain during the monsoon season, what all girls need is a waterproof make up and Cargo is it! 

This beauty brand has been trusted by makeup professionals and consumers. In their latest collection, Cargo Cosmetics releases a line of water-resistant, longwear beauty products called SwimmablesTM.

 The latest collection includes four innovative SwimmablesTM products: The Longwear Eye Shadow Sticks, Longwear Matte Liquid Lipstick, Waterproof Mascara Top Coat, and the Dare to Flair Mascara. The Longwear Eye Shadow Sticks collection includes lightweight, crease-proof, and water-resistant eye shadows in a cream formula that glides on smoothly for a flawless finish and locks that pop of color into place. To use these, apply lightly for a sheer wash of color or layer it on to intensify. Once applied, women have 20 seconds to blend the cream before it sets. 

 The Longwear Matte Liquid Lipstick is a smudge-proof lip color that follows the recent trend of ultra matte lip colors. This high coverage longwear formula dries quickly and doesn’t smudge or transfer, even when submerged in water. To solve women’s woes, these lipsticks do not settle into fine lines or crack and flake on lips.In fact, they even have a pleasant lightweight feeling with a moisturizing texture. On-the-go women need not worry when drinking their morning coffee or stepping out on a rainy day. 

 To complete any makeup look, one needs defined lashes that can only be produced by a hardworking mascara. Cargo’s answer is the SwimmablesTM Waterproof Mascara Top Coat, which transforms any mascara to a waterproof formula in seconds. This transparent top coat sets and protects your mascara without clumping or drying your lashes. 

 In the Philippines, Cargo Cosmetics is exclusively distributed by Stores Specialists, Inc., and is available in Beauty Bar stores located at Central Square in Bonifacio High Street Central, Alabang Town Center, Eastwood, Glorietta 2, Greenbelt 5, Power Plant Mall, Shangri-La Plaza, and TriNoma. Visit,,, or follow @BeautyBarPH and @ssilifeph on Instagram for more information.

Thursday, July 6, 2017

Plains & Prints x Vania Romoff

Following her successful capsule collection for The Heart of Fashion (benefitting ICanServe Foundation) last year, renowned couturier Vania Romoff returns to bring her touch of wistfulness and whimsy to the new exclusive capsule collection of Plains and Prints, the style purveyor of chic, timeless designs for women. 

 The highly-anticipated 15-piece collection will bear the romantic signatures and stylish flair of the young designer. From casual dresses, romantic blouses and bottoms, Vania takes inspirations from spring with floral trims and intriguing ikat prints that are worked into versatile pieces. 

 “Plains and Prints, like me, caters to the same kind of modern woman – proud, powerful and confident in her femininity. When designing this collection, I had imagined a vibrant, light-hearted and beautiful woman who enjoys life. And she expresses this love and optimism for life through the way she dresses,” Vania explains of her creative vision. Each of the exclusive pieces reflect Vania’s penchant for subdued drama with dainty ribbons, delicate embellishments, and flounce. 

 “For this collaboration, I wanted to infuse a sense of playful optimism and celebrate the Filipino woman through wonderful prints inspired by local flora and beautiful ikat prints. I took these elements and worked them into classic silhouettes like shift dresses, wrap dresses and trousers, all staples for the working woman’s wardrobe,” she adds. 

 With Plains and Prints, all women – from mothers, daughters, power executives, stay-at-home moms, and beyond – will find easy, elegant styles that will complement their dynamic lives. Adding to that, Roxanne Ang-Farillas, owner and founder of Plains & Prints, says, “Our vision at Plains and Prints is to continuously provide women of today with contemporary yet timeless fashion, always offering something new and fresh. And thus far we have always delivered. 

 “We’re very excited to invite Vania Romoff back to design an exclusive collection for us. She is considered as one of today’s most sought-after local designers, and given our complementing design aesthetics, this collaboration is a perfect match!” 

 Through the amazing collection of Vania Romoff, Plains and Prints further captures the quintessence of the Plains and Prints woman – a woman who is strong in spirit, and confident in her femininity.

Watch a short film here.