Every year, Preview magazine surveys the fashion landscape and selects ten young designers they feel have what it takes to make it big. It is a feature that fashion lovers and industry insiders alike look forward to, and many of today’s notable designers can say that they received their first breaks in Preview.
In celebration of its 15th anniversary, Preview refines its search by launching the Preview Emerging Fashion Talent Awards. “We’re partnering with some of the top fashion schools in the country, and they will nominate talented students from their graduating class,” says editor-in-chief Pauline Juan.
The fulfillment of requirements for graduation is an important prerequisite, as Juan notes that many designers stop schooling after getting a bit of recognition, choosing instead to focus on churning out collection after collection. “The curriculum is there for a reason. What if this designer was discovered when he was just learning pattern making? That doesn’t mean he no longer needs to learn draping and all the other classes down the line,” Juan points out, “So this award not only supports young talent, it is also Preview’s way of supporting fashion education.”
The Preview Emerging Fashion Talent Awards is also in partnership with HSBC, which is designing a mentoring program that will give the young designers a crash course on the business side of their craft. “These designers are talented, but many have no idea how to go about financing or securing a loan from the bank, for example,” Juan says.
Preview also recognizes that sheer talent is not enough—success largely involves who you know in the fashion industry. This is why the launch of the Preview Emerging Fashion Talent Awards last September 22 at The Tents in Alphaland gave this year’s ten upcoming designers featured in the September issue the chance to showcase their works in a fashion show. After the show, the designers and models mingled with fashion retailers, industry insiders, and other fashion lovers. “Next year, this event will allow the winners of the Preview Emerging Fashion Talent Awards to get their foot in the door as they will get to show their works to the right people,” says Juan.
This year’s list of ten upcoming designers are Enrico Carado, Vania Romoff, Jaz Cerezo, Nixon Marquez, Jona Ballaran, Camille Co, Stacy Rodriguez, Noelle Llave, Kenneth Chua, and Michelline Syjuco.
The launch of the Preview Emerging Fashion Talent Awards was co-presented by HSBC, with special thanks to The Tents at Alphaland, MAC Cosmetics, VUQO Vodka, and official media partner, Star World.
Sarah Geronimo looking very beautiful.
The featured designers:
Didn't stay long. Actually didn't even get to stay for the fashion show but I did manage to take photos of some beautiful people that were there.
Grab PREVIEW magazine now!!!