Thursday, September 23, 2010

Come To Mama, MUJI!

My trip to Japan last April was really awesome. If you can recall, we stayed at the Peninsula and had a blast just shopping and eating and viewing the scenery with our BFF, Joey Lorenzo, who took care of us while we were there.

One of the stores that we went to was MUJI and everything in it, we loved!! Steffie, Joie and I didn't leave the store with emtpy hands.

The good news is, MUJI is opening in Manila. It will be in Bonifacio High Street and I am sure you will all love it too, if you haven't been to one yet.

As a brand born at the height of Japan’s consumerist phase in the 1980’s, MUJI has always defined its products through restraint, simplicity and relevance. Their revolutionary idea of eliminating logos and instead focusing on improving product design and functionality struck a chord with society. In fact, their brand name, Mujirushi Ryohin—which translates to “no brand, quality products”— embodies their goal of making their products speak for themselves.

MUJI’s core principles revolve around three important themes: selection of materials, streamlining of process, and simplification of packaging. The first mark of MUJI’s dedication to quality stems from their incessant search for sustainable and innovative sources of raw materials. This allows them to produce eco-friendly products like organic towels as well as denim tags recycled into wallets. Upon sourcing the best materials, items undergo a meticulous design process that aims to eliminate the unnecessary. Items that seem simple have actually been redesigned for optimal use. In keeping with their natural stance, MUJI veers away from artificial additives so products retain their original color and shape.

MUJI’s penchant for simplicity and their concern for the environment extend to its packaging. Items are presented as they are, and packaging is kept to a minimum. Consumers are also encouraged to buy only what they need—one pillowcase instead of a set of two, and ink refills instead of new pens. This allows MUJI, as well as their many patrons to conserve resources and reduce waste.

Over the years, MUJI has put forward essential items that are practical yet covetable, and eco-friendly yet luxurious. In its 30 years in business, MUJI has created innovative products that include stackable PP boxes, recycled notebooks, cardboard box speakers, and right angle socks. Their household items adhere to a minimalist aesthetic suitable for any home, and their clothing line presents wardrobe basics all made from the best fabric cut in comfortable silhouettes.

What started as an antithesis to brands, MUJI has evolved to be a well-loved Japanese brand. From a modest line-up of 40 products, MUJI has grown to include over 7,000 products sold in 18 countries. As it continues its global expansion, expect MUJI to continue to put a creative spin on simplicity.

I am so excited and I just can't hide it! (That is so 80's, which reminds me, it's 80's night at Hangover tonight!! PARTEEEEHH!!)

1 comment:

Lloyda said...

excited! i love muji!