When it comes to cosmetics and fragrances, most women know what they want and where to get it. For many decades now, Rustan’s has been a one-stop shop, travelling the world just to bring in the best beauty products to the country. “Sixty years ago, when my mother Glecy Tantoco put up Rustan’s, she has envisioned a cosmetics floor that will not leave our customers wanting—she knew that this can only happen with the right selection of brands and products that meet their discerning tastes. The Rustan’s we enjoy now which carries the most exciting skincare, make-up, and fragrance brands available in the world-- is her vision fulfilled. We carry on that legacy by making sure our people, our services, our counters mirror the global products we offer,” says Rustan’s President Zenaida Tantoco.
Knowing that the science of serving its customers doesn’t simply stop at the variety of brands it has on its shelves, Rustan’s Makati raised the bar to give its customers the best global shopping experience one can have. Its flagship store, Rustan’s Makati, features new, gleaming make-up and fragrance counters that are especially zoned to give customers a new sense of ease when shopping.
Designed by international firm Callison, the Cosmetics, Perfumery and Toiletries floor where its luxury fragrance and make-up brands are on-display, is given a fresh, more spacious layout. Circular fragrance counters are strategically laid-out, tastefully announcing the brands available. A Beauty Launch Pad was also created for events and activities to introduce the latest products.
Flanking fragrances are the luxury make-up brands with thoughtful space provisions for each customer to experience privacy as they shop around. “Space is the new luxury and by creating free flowing spaces, we made the Rustan's shopping experience more special,” says Marketing Communications Manager for Cosmetics, Perfumery and Toiletries, Sevrine Miailhe.
On its counters are brands exclusive to Rustan’s such as Chanel, Clarins, La Prairie, Estee Lauder, Clinique, La Mer, Sisley and Lancôme. Its stand-alone boutiques offer top niche brands such as Nars, Laura Mercier, Diptyque, Annick Goutal and Acca Kappa. All have personal beauty consultants within reach to lend their expertise to the customers.
A unique service of the stores is its regular makeup classes conducted by international makeup artists. “Experts from our top brands like Nars, Laura Mercier, Mac, Bobbi Brown travel to the Philippines exclusively for Rustan’s,” says Miailhe.
Complementing Rustan’s C, P and T counter facelifts are their regular head-to-toe health, beauty and skincare services on the 5th floor. Trusted names such as Clarins, Murad and Dermalogica offer spa and professional skin treatments and high-end salon Emphasis specialized services catering to all. Located at the Grand Mall are the new OPI and Lippmann Nail bars.
If the product it sells makes the store, then Rustan’s has its name up there along with the world’s best. “For Rustan’s, it’s not just about bringing in the best and the trendiest beauty labels anymore but giving our customers a unique shopping experience that is at par with high-end department stores you would have abroad. When they come visit our new counters, they will know what we mean,” concludes Miailhe.
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