“We are pleased to introduce Joe Fresh to the Philippines, a dynamic new market for the brand. I believe our spirited, modern designs and exceptional value for the entire family will resonate with fashion consumers here. Leveraging SSI Group’s unparalleled expertise in the region, we look forward to providing an exciting and accessible new style choice in the Philippines,” said Mario Grauso, President of Joe Fresh.
Joe Fresh launched at Shangri-La Plaza with a spring collection alive with pretty prints, from fanciful butterfly and bird motifs to ornamental floral and mosaic patterns. With signature Joe Fresh details, shoppers will find a fresh take on essentials designs like the city trench, classic oxford shirt and the perfect pencil skirt. Faded denim and utility styles ground the collection in time-tested favorites while the shirtdress adds a key silhouette to spring wardrobes. Completing the season is an expanded active range in lightweight fabrics perfect for exercising in the warmer months ahead. “We are very excited for the addition of Joe Fresh to our portfolio of brands. Joe Fresh further strengthens our lineup of value brands, allowing us to tap and delight an even broader base of Philippine consumers,” said Anthony Huang, President of SSI Group, Inc.
The new Philippines stores are designed to mirror existing Joe Fresh locations around the world. The stores are clean, modern and uncluttered, creating an easy- to-shop environment that showcases the colorful and contemporary Joe Fresh collections.