Friday, November 21, 2014

Pull and Bear in Manila.

The SSI Group, the country’s leading specialty store retailer has once again put hip and street style fashion to the forefront as they bring the young fashion brand, Pull and Bear to Manila. 

Since 1991, Pull and Bear attracts young people who are committed to their personal style. The brand satisfies their desire to dress casually and feel comfortable in their clothes by bringing together international trends, together with street and club fashion influences, and show off their reinterpreted style at affordable prices. It is current and always on the lookout for new technologies, social movements and the latest trends in arts and music. 

From the Inditex Group, which also carries the much loved brands like Zara, Massimo Dutti, Bershka and Stradivarius, Pull and Bear will see to it that Filipino stylephiles will not be disappointed. Inditex is one of the world’s biggest fashion retail groups with over 6,400 stores in 88 markets worldwide. 

Now open in its first ever store in the country at the 2nd level of SM Mega Fashion Hall, the store will be taking the look and concept of a Palm Springs-inspired ambiance. The front stands out as one of the store’s most unique features - traditional glass block or paved block, creating a spotlight that welcomes each customer. Putting out the traditional shop window, the façade will turn the heads of every passerby with projected images inviting them to come and visit the store. 

The store also flaunts its DIY and industrial look such as painted concrete, OSB and pine wood, alongside textured walls and other decorative items that create a rich backdrop of colors, materials and texture. As for lighting, the store accentuates a variety of decorative lamps to create a unique environment. 

The 872 square meter store space will display the brand’s latest and hippest collections from the women’s and men’s lines. Pull and Bear store represents another success within the brand’s expansion strategy in South-East Asia. The fashion commercial expansion of stores is already available at prime locations in Asian countries such as Mainland China, Hong Kong, Macau, Taiwan, South Korea, Singapore, Thailand, Indonesia and Malaysia.

Thank you to my instant models and shopping buddies!

Jacqueline and Fifi

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