Plains & Prints x Vania Romoff

Following her successful capsule collection for The Heart of Fashion (benefitting ICanServe Foundation) last year, renowned couturier Vania Romoff returns to bring her touch of wistfulness and whimsy to the new exclusive capsule collection of Plains and Prints, the style purveyor of chic, timeless designs for women. 

 The highly-anticipated 15-piece collection will bear the romantic signatures and stylish flair of the young designer. From casual dresses, romantic blouses and bottoms, Vania takes inspirations from spring with floral trims and intriguing ikat prints that are worked into versatile pieces. 

 “Plains and Prints, like me, caters to the same kind of modern woman – proud, powerful and confident in her femininity. When designing this collection, I had imagined a vibrant, light-hearted and beautiful woman who enjoys life. And she expresses this love and optimism for life through the way she dresses,” Vania explains of her creative vision. Each of the exclusive pieces reflect Vania’s penchant for subdued drama with dainty ribbons, delicate embellishments, and flounce. 

 “For this collaboration, I wanted to infuse a sense of playful optimism and celebrate the Filipino woman through wonderful prints inspired by local flora and beautiful ikat prints. I took these elements and worked them into classic silhouettes like shift dresses, wrap dresses and trousers, all staples for the working woman’s wardrobe,” she adds. 

 With Plains and Prints, all women – from mothers, daughters, power executives, stay-at-home moms, and beyond – will find easy, elegant styles that will complement their dynamic lives. Adding to that, Roxanne Ang-Farillas, owner and founder of Plains & Prints, says, “Our vision at Plains and Prints is to continuously provide women of today with contemporary yet timeless fashion, always offering something new and fresh. And thus far we have always delivered. 

 “We’re very excited to invite Vania Romoff back to design an exclusive collection for us. She is considered as one of today’s most sought-after local designers, and given our complementing design aesthetics, this collaboration is a perfect match!” 

 Through the amazing collection of Vania Romoff, Plains and Prints further captures the quintessence of the Plains and Prints woman – a woman who is strong in spirit, and confident in her femininity.

Watch a short film here. 

Congratulations!!!

Step 10: Rajo for Plains & Prints.

Second to the last step! What a wonderful journey it has been so far. Can't wait to see the last.

Episode 9, RL and P&P.

The face of the collection of Rajo Laurel for Plains & Prints is no other than Ms. Ria Bolivar.

"The only supermodel in the Philippines." - Rajo Laurel

Shopped Till I Dropped...

...well, not really. I wanted to shop for more but I was pressured with time and my hands can only hold so much shopping bags.

Just to make this post more visually happy, please watch this compilation of photos that I was able to take of the launch of Rajo Laurel for Plains & Prints. Clearer and better photos are by Alex Van Hagen.

I have one word for it. S U C C E S S!!! My closet loves me so much more now.

Congratulations!!!!

Step 7 and 8 of Creativity.

On March 11, you will finally get the chance to own a RAJO LAUREL under Plains & Prints.

Here are steps 7 and 8 of Rajo's creative process in making something fashionably wonderful.

I am at the edge of my seat.


I also saw the billboard on Guadalupe Bridge! Congratulations to Ria Bolivar. She looks stunning. By the way, the dress she is wearing on the billboard? I already received orders for it. Not that I am in sales department of P&P but I don't mind taking the order. Making people beautifully clothed and accessorized is fun!

Episode 6! RL and PP!

The amazing videos doesn't stop just because Rajo Laurel was revealed as the new guest designer for Plains & Prints. It goes up to Episode 11 since eleven is the favorite number of Rajo!

Here's Episode 6 and stay tuned for the rest until the nationwide launch of RAJO LAUREL and PLAINS & PRINTS collaboration!!

RL & P&P

Did you watch all those videos that I have been posting from last week? Well, it is time for the reveal.

To all those that love Plains & Prints and Rajo Laurel, on March 11, you will have both of these amazing balls of fashionable energy combined into one.

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Famed home-grown clothing brand Plains & Prints takes you to the future of fashion as it unveils its Spring Summer 2011 collection in collaboration with one of today’s most celebrated local designers. Once again, Plains & Prints teams up with Rajo Laurel taking women’s fashion to a new level with fresh designs and exciting pieces.

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Designing for 20 years, Rajo’s distinctness comes from creating pieces of workmanship and artisan quality – also an integral part of the Plains & Prints style. Inspired by the future, space and technology, Rajo Laurel creates a futuristic and fashion-forward collection for the brand. “I always begin my collection with a story. This latest collection for Plains & Prints is about my fascination with space and beyond.” he shares.

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Rajo has put great attention to detail and function carefully choosing fabrics, colors, and patterns. His goal is to create pieces that will make every woman feel and look as beautiful and glamorous as they possibly can. With the use of fluid garments, bright sophisticated colors, and with cuts that complement a women’s physique, his latest collection for Plains & Prints dresses the fashion-forward women of today.
This has been the second time Plains & Prints has collaborated with renowned designer Rajo Laurel. “Considering the success of our first collaboration with Rajo in our past collection, he shares the same vision and design principles of the brand making an ideal tandem. We chose to work with Rajo again because we continue to believe in his unique talent in creating designs that are new, exciting, and exceptionably fashionable.” says Plains & Prints Vice President Roxanne Farillas. Rajo shares the same enthusiasm in creating the latest collection for Plains & Prints. “I have always loved to design clothes to dress women and make them look alluring and enchanting – this time in a futuristic sense which makes me thrilled and excited to present this collection to everyone.”





Combining one of the bests in the world of retail and design, this collaboration is definitely one to watch out for. Get ready to be transported to the future with the most fashionable, enthralling and futuristic designs by Rajo Laurel for Plains & Prints Spring Summer 2011 Collection available on March 11, 2011.

Important shopping detail.

There are only 250 pieces per collection. There are 4 collections. There are 40 outlets of Plains & Prints. There is nothing above P2,500 per item. Do the math. Once the collection is out on March 11, BUY all that you can!

Congratulations!!